About us

Who Are We?

Rubber4Roofs, a trading name of Optagon Ltd, was founded with a clear mission: to provide builders, roofers, and competent DIYers with a smarter, longer-lasting alternative to traditional roofing felt. We specialise in EPDM rubber roofing and are an innovative, environmentally friendly solution designed for flat and shallow pitched roofs with a life expectancy of over 50 years.

We believe roofing should be built to last. You wouldn’t construct a house expecting it to fail within a decade. So, why accept that standard for your roof?

Our purpose is to challenge outdated norms by finding better ways to supply and support complex roofing systems, bringing greater clarity, confidence, and choice to building owners and contractors alike.

Our Commitment to Customers

We put a strong focus on sharing knowledge openly and making EPDM accessible to more people. From detailed online guidance to one-to-one support, we’re here to help you make informed decisions and get the best results from your project.

Whether you’re a seasoned professional or tackling your first roof, our team is always ready to offer practical advice and straightforward support. You can also find out more about our Delivery and Returns, website Terms and Conditions, and how we manage your data in our Privacy Statement.

Our Expertise

With over a decade of experience serving customers, and nearly two decades of industry knowledge through our founder, Tom Cullingford, we’ve built a reputation for reliability, expertise, and genuine customer care.

This experience allows us to confidently support a wide range of projects, helping customers choose the right products and approaches for long-lasting results.

A Growing, Dedicated Operation

Our 25,000 sq ft warehouse and national training centre in Coventry is at the heart of our operation. It allows us to stock a comprehensive range of EPDM systems, tools, and accessories while also offering hands-on training designed to build confidence and capability.

Since launching in 2010, we’ve expanded six times, continually adapting and improving to meet the needs of our customers. That growth reflects not only the increasing demand for EPDM roofing, but also our commitment to doing things better, staying responsive, and delivering a dependable service you can trust.

Company No.: 07089512
Date of Incorporation: 27/11/2009
Company Type: Private Limited Company

Expanding Our Offering

As our customers’ needs have evolved, so have we. The launch of our sister site, Skyseal, has allowed us to expand into rooflight systems, while keeping Rubber4Roofs focused and specialist in EPDM.

Both brands are built on the same foundation: a commitment to quality products, honest advice, and continuous improvement. We’re always looking for better ways to support our customers, refining how we work, what we offer, and how we help you succeed.

At Rubber4Roofs, we’re not just supplying roofing materials—we’re helping to raise standards across the industry, one roof at a time.

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